Rugbai Chorca Dhuibhne To Feature In Global RWC Campaign
Rugbaí Chorca Dhuibhne has been selected to feature in the Landrover #WeDealInReal global advertising and sponsorship campaign for the Rugby World Cup.
Melanie McCourt, Marketing Manager, Jaguar Land Rover Ireland, said: “Rugbaí Chorca Dhuibhne has been chosen as one of 11 clubs around the world due to the club’s remote location at the very end of the Dingle peninsula.
“The most westerly rugby club in Europe, Rugbaí Chorca Dhuibhne is a tiny club that draws from a wide catchment of isolated rural communities and the club always fields a team, often with 50-year-olds playing alongside 18-year-olds.”
McCourt continued: “While other brands are focusing on the glitz and the glamour of the game’s biggest tournament, we have deliberately chosen to shine the spotlight on some of the smallest, most remote, most deserving rugby clubs around the world.”
To celebrate the campaign, Land Rover has today released a 60-second video that delves into the values that set rugby apart and celebrates the clubs and people who are at the heart of the game.
Shane O’Rourke, Director of Rugby, Rugbai Chorca Dhuibhne, commented: “We are a tiny club where everyone comes together to make everything happen – we wouldn’t survive without the individuals throughout the club. So for Land Rover to reward Chorca Dhuibhne for our dedication to the game by putting the club on the global stage is a huge testament to the support the brand has for rugby’s grassroots.”