adidas and Munster Rugby today officially launched the new Munster 2016/17 alternate kit, training wear and associated supporters range, which is now available exclusively at Life Style Sports.
Munster players Andrew Conway, Keith Earls, Conor Murray, Francis Saili and Simon Zebo were on hand to launch the new alternate kit in Life Style Sports, Mahon Point, Cork which was transformed in to a mock rugby dressing room for the day.
A number of pre-order fans and Munster Rugby Supporters Club members were selected as the lucky few to join the players in-store for an exclusive meet and greet and the first Q&A of the season.
The alternate jersey is navy with a striking yellow trim and celebrates the significance of the Munster stag, an animal which in Irish folklore is always portrayed as defending its own territory.
One of the great Munster families, the McCarthys, who trace their origins back to the Carthach, the 11th century Prince of Munster, also had a stag on a shield of metal grey as their crest. The McCarthy motto, ‘to the brave and faithful nothing is impossible’, was adopted by Munster Rugby, summing up their resilience and determination.
Tasked with producing an innovative kit that performs with the players on the pitch, adidas has developed a set of standards based on an ‘only the best for the athlete’ ethos. The jersey has been designed to allow each player perform to their maximum ability in any environment and against any opponent.
This is the first year of an exciting new five year exclusive retail agreement between Life Style Sports and Munster Rugby, which sees the Irish owned sports retailer acquiring the global rights to retail licensed Munster Rugby kit and accessories.
In recognition of the exclusive partnership Munster Rugby, adidas and Life Style Sports will roll out a digital season-long campaign titled #MunsterRising whereby a series of videos will be released across Life Style Sports and Munster Rugby social channels over the coming months in bringing the campaign to life.
Commenting at the official launch, Munster Rugby Commercial and Marketing Manager Enda Lynch said: “adidas have once again led the way in design and innovation in marking the province’s heritage through the image of the stag and in returning to our more traditional navy alternate colours.
“The new alternate kit is a first of new beginnings for Munster Rugby as we embark on our exclusive partnership with Life Style Sports and adidas.
“With stores located throughout the province and beyond, matched by a leading digital platform that supports our online needs the Munster brand and adidas range is accessible to a global audience.”
The alternate jersey launch marks the start of Life Style Sports’ partnership as exclusive retailer to Munster Rugby. The team will wear the kit for the first time in August during Munster’s pre-season campaign.
The full range is available in Life Style Sports stores nationwide and at www.lifestylesports.com now, priced at €;70. To join the conversation, follow @adidasrugby @lifestylesports @munsterrugby and #MunsterRising.
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