Munster Rugby and adidas have revealed the new Munster home jersey, which is available exclusively to pre-order online from Life Style Sports from today.
The all-red Munster home kit draws inspiration from the province’s rich heritage and shares the same Latin motto, ‘forte fideli nihil difficil’, or ‘to the brave and faithful nothing is impossible’, that once decorated the ancient battle shield of one of Munster’s greatest families, the McCarthy clan.
Hidden in the detail of the jersey, and in tribute to the Munster stag, is an antler tapestry, representing bravery, determination and fearsome territorialism. The Munster Rugby crest adorns the jersey in a timeless copper trim symbolising the gathering of strength from Munster’s home soil and its history of forgotten ancient copper mines.
The Munster training range, available from today, bears the tell-tale aerial signs of the provinces feeder townlands as seen on ordinance survey and grid maps.
Once again Munster’s most creative and digitally engaged supporters worked side by side with adidas to create their own personal reveals of the new jersey, collated under the hashtag #NextIsEverything.
Commenting on the jersey reveal Debbie Byrne, Marketing Director of Life Style Sports, said: “The 2017/18 Munster Rugby home and training ranges have that rare balance of classic style and modern flare that are rooted in the history of the team, the land and its people.
“This launch is both traditional and innovative with the continued partnership with Munster’s most creative supporters once again being enlisted to create their own unique and simultaneous unveilings.”
Munster Rugby Head of Commercial and Marketing, Enda Lynch, added: “As we return to an all-red home kit, adidas have once again led the way in design and innovation in marking the province’s heritage through the inclusion of our motto and a nod to the stag, while also referencing our community ties with the map feature across the training range.”
The new home jersey is available exclusively to pre order online from Life Style Sports from today and available both in Life Style Sports stores and www.lifestylesports.com from Monday, July 24. Men’s replica jerseys are priced at €;80, kids €;65-€;75 and Test jerseys, as worn by the players, are priced at €;100. The new training range is available from €;35.
To join the conversation, follow @adidasrugby, @lifestylesports, @munsterrugby and #NextIsEverything.
Please note: Due to a technical issue, Life Style Sports will not have delivery of XXL and XXXL sizes in Munster Rugby training product until November. In apologising for any inconvenience caused, Life Style Sports would like to offer loyal supporters a 20% discount on these sizes when they become available. This offer cannot be used conjunction with the 10% Munster Rugby Season Ticket offer.
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