The largest reimagination of rugby’s entertainment value continues to progress with the World Rugby Council approving a package of law amendments that will come into effect from July 1, 2024.
Three new law amendments relating to offside from kicks in open play, the options available from a free-kick, and removal of the practice of ‘crocodile rolling’ a player away from the tackle/ruck area, are aimed at promoting ball in flow and diversity of attacking options, while supporting player welfare.
Approval marks the latest phase in the roll-out of the ‘Shape of the Game’ action plan, a transformative cross-game plan to grow rugby’s audience share.
The plan seeks to increase rugby’s accessibility and relevance among a broader, younger fanbase by embracing on-field innovation and reimagined presentation of the sport with compelling storytelling.
Combined with the previously-announced reinforcement of current law and a suite of opt-in closed law trials and future law innovation via specialist working groups and new rugby law labs (all approved by the World Rugby Executive Board in March), the law amendments are part of an holistic approach to addressing common areas of fan and player frustration.
These include the prevalence of kick tennis, lack of space, slow ball from the caterpillar ruck, use of technology, and set-piece dead time.
The programme is being rolled out with the support of national Unions, competitions, universities, and players, and is central to the sport’s central mission of growth by increasing its audience share.
With a focus on both spectacle and safety and all geared towards the promotion of quick attacking ball, three law amendments will be operational across the game for competitions beginning after July 1, 2024:
Meanwhile, World Rugby has announced further details of a suite of six closed law trials that will operate across World Rugby-run competitions from July 1, 2024, including the World Rugby Under-20 Championship, Under-20 Trophy, and Pacific Nations Cup.
Unions and competition owners may implement within their own competitions, as a closed trial. A full review of effectiveness of the trials will be presented to the Executive Board in November to inform decisions regarding wider implementation.
Looking to the future, specialist working groups have been established to further explore areas of game enhancement identified by the ‘Shape of the Game’ forum for further consideration. Recommendations will be made to the World Rugby Council in November.
New rugby law labs, which enable World Rugby to test out new law innovations in a controlled environment evaluated by data and player feedback, will be utilised to examine the impact of aspects of the game that either affect speed or safety. These will include scrum engagement stability and enhancing the tackle/ruck area.
World Rugby Chairman, Sir Bill Beaumont, said: “I would like to thank my colleagues from across the game for embracing the spirit of this comprehensive review of rugby’s entertainment factor.
“With calendar certainty, including new competitions and all Men’s and Women’s Rugby World Cups set through to 2033, our major events are defined, our content set.
“There is unprecedented long-term certainty, and this work is vital to ensuring that the on-field product is befitting of the opportunities that we have in front of us, a superb sport that is enjoyable to play and watch and helps attract a new generation to get into rugby.
“Personally, I believe that the law amendments and suite of closed trials will add to the entertainment factor. As with all trials, we will comprehensively review their effectiveness and take feedback from across the game.
“The revised red card sanction process is such an example, and it is important that we trial, assess, and make definitive decisions based on data and feedback.”
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